Krafton

Krafton was a South Korean studio struggling to compete with Japanese and American companies. The studio made unsuccessful titles before developing PUBG, a battle royale shooter, in 2016. PUBG wasn't the first battle royale, but its execution was flawless. Players fought 100 others on massive maps until one remained standing. PUBG became the fastest growing video game in history. Within a year, the game generated over one billion dollars in revenue. Players paid for cosmetic skins, battle passes, and seasonal content. Esports tournaments offered millions in prizes. Suddenly, Krafton had billions in profit instead of losses. The studio could fund anything now.