Cohere
The enterprise AI company betting that businesses want their own language models — private, customizable, and never trained on competitor data.
When Chat GPT launched, every AI company scrambled to build a consumer product and compete for users. Cohere took the opposite path. While competitors chased viral adoption, Cohere built enterprise AI tools and sold directly to companies. They approached Fortune 500 businesses with custom models, on-premises deployment, and data privacy guarantees that no public model could offer. OpenAI and Google built consumer-facing AI. All users share the same model. Cohere built B2BAI. Each customer gets a custom model. A financial services firm gets a model trained on financial documents. A logistics company gets a model trained on supply chain data. All customer data stays on their servers. No data flows to Cohere's infrastructure.
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