Homelight
HomeLight matches buyers and sellers to agents using transaction data and takes 25 to 30 percent of the commission. In a fragmented industry with 2 million licensed agents, the matchmaker captures the fee without inventory risk.
Choosing a real estate agent is one of the most consequential financial decisions and most people do it blind. A friend recommends someone. A name pops up on a yard sign. Homelight built a business around the idea that agent selection should be data-driven. The platform analyzes millions of transactions to match buyers and sellers with the best agents for their specific property type and neighbourhood. Founded in 2012, Homelight raised over 600 million. The company earns referral fees from matched agents, typically 25 to 30 percent of commission. By 2023, over 90 billion in facilitated transactions.
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