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In 1993, three engineers started a company in a Denny's restaurant booth in San Jose. Their bet was that the future of computing would be driven by graphics, not faster processors. Jensen Huang and his co-founders were solving a problem most people had not recognised. They nearly went bankrupt twice. Their first product failed. Their second arrived late into a market that had moved on. But Huang made a distribution decision in 2006 that would prove more valuable than any chip he ever designed. He released CUDA, a software platform that let developers write code directly for NVIDIA GPUs. It was free. It cost hundreds of millions to build. Nobody understood why he was giving it away. It was one of the most generous and visionary moves in tech history. Every university that taught machine learning taught it on CUDA. Every AI framework was optimised for CUDA. Every researcher built their career on CUDA workflows. NVIDIA had built an ecosystem so valuable that developers never wanted to leave. The platform became the industry standard not because people were forced to use it, but because nothing else came close.