Axon Enterprise
How a garage startup selling stun guns became the company that puts body cameras on every police officer in America — and owns all the footage.
Axon Enterprise makes tasers and body cameras for police. Rick Smith started in 1993 selling stun guns from a garage in Arizona, focused on restraining suspects without lethal force. Smith realized tasers were just the beginning. Police departments needed a complete ecosystem. Body cameras, cloud storage, evidence management software, case integration. A taser was $500, a full platform was $2 million. This is ecosystem bundling. One product gets you in the door. Complementary products lock you in. Axon built cameras requiring their cloud storage, evidence software only working with their cameras.
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