Meta

Mark Zuckerberg launched Facebook in his Harvard dorm as a way to connect people. By the two thousands, it had become something more sophisticated: the world's most precise advertising platform. Advertisers faced an ancient problem. How do you reach the exact person who wants your product? Most companies wasted forty to sixty percent of ad spend on the wrong audience. Meta cut that waste to single digits. The targeting system worked like an invisible matching engine. A shoe company could reach someone who had browsed running stores, clicked on fitness content, and matched the profile of a likely buyer. The platform didn't just connect friends. It connected businesses with intent. That precision had immense economic value.