Figma Design
Adobe sold Photoshop once for $500. Figma charges $18 a month forever. 130,000 teams now pay nearly $2 billion a year for a design tool that lives in the browser at 90 percent gross margin.
Figma launched in 2016 as a browser based design tool. Adobe owned design for decades through Photoshop and Illustrator. Both were expensive standalone applications that lived on single computers. Figma built around a single premise. Design could happen in a browser where multiple people collaborated simultaneously. The product was strong, but the business model was stronger. Figma charged monthly subscriptions. Individual designers paid $18 monthly. Teams paid $45 per person monthly. Usage grew with company size. A five designer startup paid $270 monthly. Three years later, with 25 designers, they paid $1,120.
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