Drybar
How Alli Webb noticed salons spent hours on cuts but only ten minutes on the blowout and built a company around the part they ignored.
In 2010, Ali Webb spotted a problem that nobody had ever really named before. A salon client paid $200 for three hours. The stylist spent two hours and 50 minutes on chemistry and cuts, just 10 minutes on finish. The real skill was treated as an afterthought. Salons had inverted what they sold. She opened dry bar with one simple focus, blowouts. $35, 45 minutes, no cuts, no colour. The economics seemed impossible. Salons need thick menus to justify rent. But dry bar moved three times more clients per stylist because work was narrow and repeatable. More clients spread fixed costs. Small tickets made perfect sense and drove actual profit. Client behaviour shifted immediately.
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