Faire

In two thousand seventeen, a shop owner in Portland needed new products for her shelves. She'd built trust with customers over five years. One category needed refreshing badly. But every wholesale supplier required three thousand dollar minimums, net thirty payment terms. She had no way to test new brands without risking her store. Faire opened as a digital marketplace for independent makers and retail shops. A maker could offer any quantity. Retailers could order without minimums, net sixty terms. Faire financed both sides. If products failed, returns were free. Zero risk to retailers. Makers got paid. Faire absorbed losses on failed experiments. Everyone moved forward. Something unexpected happened.