Pinterest Advertising

Pinterest users are shopping before they know it. A woman saves kitchen renovation ideas to a board. Back splash tiles, cabinet hardware, countertop materials. She has not decided to renovate. She is dreaming. Six months later, she renovates. The companies whose products appeared in her boards get the sale. Pinterest monetizes the planning phase of purchasing. 482 million monthly active users in 2023. Unlike social media where users scroll passively, Pinterest users search and save with commercial intent. 97% of top searches are unbranded. Users search for modern kitchen ideas, not specific companies. Advertisers reach consumers before brand loyalty forms.