Omnicom
Omnicom owns 1,500 agencies and runs them redundantly on purpose. Three separate BBDO, DDB, and TBWA pitches for the same global review triple the probability of winning. Controlled internal competition crushes single-brand rivals.
Omnicom owns BBDO, DDB, TBWA, and over 1,500 agencies across 100 countries. The portfolio is deliberately redundant. Multiple agencies in the same city, same discipline, a wasteful structure by any efficiency standard. Omnicom maintains it because redundancy is the strategy. When a global advertiser consolidates its $3 billion media buying into a review. Omnicom fields three separate pitches from three agencies with genuine creative differences. A competitor holding company fields one strong pitch. Omnicom fields three, the probability of winning triples. Revenue reached $14.7 billion in 2023, operating margins sat at 15%.
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