Rare Beauty

In two thousand and twenty, beauty markets were clear. Drugstore brands cost five to ten dollars. Prestige brands cost fifty to one hundred fifty dollars. Nothing existed between them. Selena Gomez asked differently. What if a brand existed at thirteen to twenty-nine dollars? What if customers could trade up from drugstore but trade down from luxury? Rare Beauty priced products between thirteen and twenty-nine dollars. Sephora customers trading from drugstore found affordable luxury. Prestige buyers found something cheaper but of higher quality than drugstore. The gap was underserved massively. First-year revenue exceeded three hundred million. The position proved exactly where demand existed.