Twitch
How Amazon paid $970 million for a platform where people watch other people play video games — and turned it into a media empire.
When Amazon bought Twitch for $970 million in 2014, investors asked why. The platform had no ads. But Amazon saw something others missed. Twitch wasn't a broadcast platform like YouTube. It was a social network where content was live and connection was real time. On YouTube, millions watch videos at different times. On Twitch, 31 million daily active users gather at the same moment. Chat explodes. Viewers subscribe and donate. The streamer reads chat, responds, acknowledges donations. The conversation happens in real time, and that engagement is irreplaceable.
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