CD Projekt

In nineteen ninety-four, CD Projekt began distributing Western games in Poland. Later, they licensed the Witcher novels, building a franchise earning billions. By twenty nineteen, The Witcher Three sold thirty million copies. They accumulated something invisible on balance sheets. Reputation becomes currency in gaming. Players preorder from studios they trust. Players forgive technical issues from developers with proven track records. They ignore noise and wait for trusted creators' confirmation. CD Projekt earned trust across decades. In twenty twenty, they released Cyberpunk twenty seventy-seven. The launch was catastrophic. Crashes. Missing features. False advertising accusations. Traditional metrics said failure.