CD Projekt
How a Polish game studio turned The Witcher from a book series into one of the most beloved RPG franchises ever made.
In 1994, CD Projekt began distributing Western games in Poland. Later, they licensed the Witcher novels, building a franchise earning billions. By 2024, the Witcher 3 sold over 50 million copies. They accumulated something invisible on balance sheets. Reputation becomes currency in gaming. Players pre-order from studios they trust. Players forgive technical issues from developers with proven track records. They ignore noise and wait for trusted creators' confirmation. CD Projekt earned trust across decades. In 2020, they released Cyberpunk 2077. The launch was catastrophic. Crashes, missing features, false advertising accusations. Traditional metrics said failure.
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