Morning Brew

In twenty fifteen, Alex Lieberman and Austin Rief broke the startup playbook. They built an audience before building products. College students frustrated with incomprehensible business news, they wrote a newsletter for themselves and friends. Casual subject lines. Conversational writing. By twenty eighteen, Morning Brew had one million engaged subscribers who actually wanted their emails. Email is the only channel you own. Platforms change algorithms. Email stays constant. Morning Brew promoted products to one million engaged readers instantly. They tested ideas as newsletters before launching products. Sponsors paid premium rates for concentrated access. Morning Brew's concentrated email outvalued dispersed website traffic.