Olaplex

Olaplex started with a patented molecule that repaired hair damage. In twenty fifteen, they made a brilliant decision. Sell through salons and consumers, creating dual channels amplified by the most credible voices: stylists. Professional stylists used Olaplex because it delivered visible results customers could feel and see. Clients left the salon with healthier hair and immediately asked what was different. The stylist said Olaplex. The client wanted to buy it for home use. Stylists became unpaid sales people. A hairdresser recommending Olaplex at sixty dollars per bottle carried credibility no advertisement money could ever buy.