Runway

Runway sells tools, not distribution. In twenty twenty-three, professional video required six specialists for two weeks costing eighty thousand dollars. Runway let one person produce the same output alone for thirty dollars monthly. A filmmaker no longer needed five collaborators and seven weeks of production time. Text prompted video generation. A creator wrote, "a man walks through a foggy forest at sunrise," and the tool generated that exact scene. One person became a production studio. Runway charged thirty dollars monthly or fifteen hundred dollars annually for professional tools. A filmmaker unable to afford a crew could now afford the software.