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Microsoft + Activision
How Microsoft spent $69 billion on Activision B.... Watch free
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Microsoft + Activision

How Microsoft spent $69 billion on Activision Blizzard in the largest gaming acquisition ever to fuel Game Pass.

Microsoft announced sixty-nine billion dollar acquisition of Activision Blizzard in January two thousand and twenty-two. Regulators in the United States, United Kingdom, and European Union signaled opposition. A deal facing antitrust challenges across three jurisdictions looked like malpractice. Microsoft fought on all three fronts simultaneously, restructuring deals and making concessions. The company negotiated with British regulators while defending in federal court and negotiating with the European Commission. What separated this from others that collapsed was identifying true stakes. Activision brought two hundred plus games into Xbox ecosystem. Call of Duty, World of Warcraft, and Diablo controlled distribution to tens of millions of players globally.

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