Roofstock
Roofstock made buying a rental property in another city as simple as an e-commerce transaction. $6 billion in sales. The transaction is digital. The toilet that breaks at midnight is not. The owning problem stays stubbornly analog.
Buying a rental property in another city used to require a plane ticket and a leap of faith. Roofstock turned single-family investing into an online transaction. Browse certified properties, review inspections, check tenant payment history and close without visiting. E-commerce logic for real estate. Founded in 2015, Roofstock facilitated over $6 billion in transactions by 2023. Revenue came from transaction fees and property management. The company raised over $350 million and was valued at nearly $2 billion at its peak. The model attracted a new class of investor. Tech workers in San Francisco buying rentals in Memphis.
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