Integral Ad Science

Integral, Ad Science measures whether advertisement appear in safe environments. A luxury car brand does not want its commercial before a conspiracy video. A toy company does not want its banner beside violent content. IS scans the content surrounding every placement and assigns a safety score before the ad serves. The classification happens in milliseconds. The technology uses natural language processing and image recognition to classify pages. A cooking page receives high safety. A crime page receives conditional scoring depending on whether the content is journalism or glorification. The nuance matters because blocking all crime content eliminates legitimate news publishers from ad inventory.