Tiff

Tiffany Chen baked cookies in her University of Texas dorm room and delivered them warm to other students for $3.50 a box. That was $19.99. By her junior year, she had a delivery radius covering most of Austin, a used minivan and a waiting list. She was not building a bakery. She was building a logistics company that happened to sell cookies. Average order value was $22. Delivery windows were guaranteed within 90 minutes. Delivery to order rate exceeded 60% within 30 days because warm cookies at your door created an emotional anchor a grocery shelf could never replicate. The product was perishable. The experience was personal. Both made the relationship impossible to copy.