Mosquito Joe

Kevin Wilson spent 14 years selling commercial pesticide. He knew exactly which zip codes had the worst mosquito problems and which homeowners would pay to sit on their own patio without getting bitten. In 2012, he launched Mosquito Joe with one truck. Customers paid between $70 and $100 per treatment, billed monthly from April through October. A single customer worth $85 per month for seven months generated $595 annually. Retention ran above 80% because the alternative was mosquitoes returning within three weeks. Acquisition cost was about $60, meaning payback took less than one month. After that first treatment, every visit was nearly pure contribution margin.