Blaze Pizza
How 90-second wood-fired pizza became a 400+ location franchise by making customers watch their meal cook.
Blaze Pizza built a pizza franchise that scaled to over 400 locations by solving a problem hidden inside speed. Most pizza chains compete on convenience. Blaze targeted a different tension. Customers want customization and speed simultaneously. The first location in Pasadena opened in 2011. Each shop was architected for assembly line efficiency. Wood-fired ovens sat visible behind the counter. Customers ordered and watched their pizza cook in 90 seconds. The economics of speed were brutal. Each oven costs $45,000. Rent was 18% of revenue instead of the industry standard 12%. Because they needed high traffic locations for throughput.
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