Bundling
Why bundling — selling multiple products together — is one of the most powerful pricing strategies in business, used by everyone from Microsoft to your cable company.
In the nineteen nineties, cable television was simple. Pay for channels, watch television. Then distributors realized something counterintuitive. Customers would pay more for a bundle than for those channels individually. The bundle created an illusion of value even if customers wanted only half of it. Microsoft perfected bundling with Office. Word, Excel, Powerpoint, Outlook, Access sold together. A customer needing only Word bought the whole suite because the bundle cost less than Word alone. The bundle forced an all-or-nothing choice, turning unwanted software into mandatory purchases. Amazon Prime bundles shipping, video streaming, music, and reading at seventy nine dollars annually.
Watch the full reel free on MoonReelz — moonreelz.com