Sulwhasoo

Korean Jin Singh has been cultivated as a traditional medicine for over 1,500 years. One skincare brand managed to turn that single route into the flagship asset of a luxury beauty empire. Seoul were soon launched in 1966 as the prestige line of Amore Pacific, South Korea's largest cosmetics conglomerate. The founder, Su Song Wan, committed the new brand to Jin Singh as the core ingredient across every product. Six decades later, the hero product is first-care activating serum. A Jin Singh extract essence priced around $150 per bottle and used as the first skincare step in the brand's signature five-step ritual. Jin Singh is not a secret ingredient. Any skincare house can include Jin Singh extract in a serum formula. Seoul was soon's durable advantage comes from the fact that Amore Pacific operates its own Jin Singh farms in Korea, controlling the cultivation process for a route that takes six years minimum to reach medicinal maturity.