Masterclass
Gordon Ramsay filmed eleven lessons in three days. MasterClass has sold $180 a year access to them ever since. Film once, earn forever. 2.5 million subscribers at near-zero marginal cost per extra viewer.
Gordon Ramsey filmed 11 cooking lessons over three days. Masterclass sold access to those lessons for $180 per year to 2.5 million subscribers. Ramsey received a flat fee and royalty. The content never expires. Masterclass films once and earns forever. A university professor teaches 30 students per semester. Masterclass teaches millions from one filming session. The marginal cost of the millionth viewer is zero. Content creation costs roughly 500,000 per instructor, including production and licensing. With 180 instructors, total investment was 90 million. Annual revenue exceeded 230 million by 2022. The subscription stack celebrities as retention anchors.
Watch the full reel free on MoonReelz — moonreelz.com