Oribe

The most expensive mainstream hairspray on the prestige market retails for around $60 for a 300 milliliter can. Drugstore hairspray costs around six. The difference is not the chemistry. It is the shelf. Arebé Canales was a Cuban-born session stylist working in New York through the 1980s and '90s, credited on Vogue editorials and runOuai work for Versace and Calvin Klein. In 2008, he co-founded a namesake brand positioned deliberately above Karastese in price, aiming for a customer segment. Canales believed was underserved. Top tier hair care had topped out around $30 per product. Arebé priced most of its range between $40 and $70. Most product categories have a price ceiling defined by the most expensive brand available.