Hims & Hers
How Hims & Hers disrupted healthcare by selling prescription treatments for hair loss, ED, and anxiety directly to consumers through a sleek DTC brand.
Millions of people struggle with conditions they refuse to discuss. Hair loss. Erectile dysfunction. Acne. Anxiety. These are problems that come with social shame. People would rather avoid treatment than face a doctor across a desk and admit the issue aloud. Hims & Hers realized that if you removed the person from the equation, the barrier to care would collapse. The company built a telehealth platform where patients answered questions online, saw a doctor via video call, and received prescriptions sent directly to their home. The privacy of the phone screen broke the shame barrier. Patients who would never enter a dermatology clinic would happily click "treat my acne" online.
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