Rolls Royce

Rolls Royce built engines. For decades, that's what it sold. You bought a Trent 700 engine for a Boeing 777 for $20 million. You bought a Trent 1000 for a Boeing 787 for $35 million. Then maintenance became a nightmare. Something failed, costs spiraled. Airlines lost money on unexpected repairs. By 2003, Rolls Royce had expanded total care. The model was simple. Instead of selling engines, sell outcomes. An airline paid $250 to $400 per flight hour per engine. Maintenance, repairs, parts, labor. Rolls Royce covered everything. The airline knew exactly what an engine cost. Rolls Royce owned the uncertainty. Rolls Royce equipped each Trent engine with over 50 sensors. These transmitted continuously. Real-time telemetry showed temperature, pressure, fuel patterns. Machine learning predicted failures before occurrence.