Cisco
How Cisco became the backbone of the internet by dominating the routers and switches that move virtually all global data traffic.
In the nineteen nineties, Cisco faced a challenge that would bankrupt most technology companies. The internet was evolving so fast that building everything in house would take years. Competitors were moving faster. So Cisco made a bold choice. Rather than build new technology, they would buy it. And buy it they did, again and again and again. Over thirty years, Cisco acquired two hundred thirty companies. Each acquisition brought engineers, products, and intellectual property instantly into the fold. They integrated these pieces into a unified networking platform. Competitors spent research budgets on development. Cisco spent acquisition budgets on ready made innovation.
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