Parfums de Marly
A father-son perfume team revived 17th-century formulas and built a $200M empire.
Julianne Sprecher bought the commercial rights to a royal perfume house founded at Versailles in 1760 that had been dormant for over 200 years. He relaunched the brand in 2009 around the original archive of court compositions. The original parforms Demali was a small perfumery established in 1760 near the Chateau Demali, a royal hunting residence of King Louis XV. The house composed fragrances for members of the French court, including specific scents associated with named racehorses from the royal stables. After the French Revolution, the house ceased trading and remained dormant until Sprecher, a French entrepreneur who had researched the archive extensively, acquired the trademark and relaunched the brand in 2009 with Leighton as the hero fragrance, named after one of the original royal racehorses.
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