Paco Rabanne
Fame, the rebooted 1960s couture brand, makes $1B+ a year on perfume alone.
A Spanish-born Paris couturier known for chainmail dresses launched a fragrance brand in 1969. More than 50 years later, the scent line has outgrown the fashion house, and Poag has structured the business, so the fragrance is effectively the company. Francisco Rabaneda Cuervo, known professionally as Paco Rabanne, founded his Paris couture house in 1966, and launched his first fragrance, Colandra, in 1969, under a licence to Poag, a Spanish family cosmetics group. The fragrance licence scaled rapidly through the 1970s and 1980s. By the 2000s, Poag had built the Rabaneda fragrance business to more than a billion euros in revenue, orders of magnitude larger than the couture house that lent it a name. The licence structure reversed the conventional fashion and fragrance economics.
Watch the full reel free on MoonReelz — moonreelz.com