Beautyblender

Rhea Anne Silver spent 20 years as a makeup artist on HD film sets, watching her hand-held sponges cut into wedges to blend foundations smoothly enough for high-definition cameras. In 2007, she productized the wedge as an egg-shaped pink sponge and built a single-escue empire. Silver had worked on sets, including girlfriends, mad TV, and various HDTV productions through the 1990s and 2000s, when high-definition cameras began exposing every edge in a makeup application. Traditional flat sponges left visible lines where the foundation met skin. Silver began cutting her sponges into rounded wedges for a more seamless blend, and eventually engineered a proprietary egg-shaped foam sponge dampened before use that mimicked the rounded wedge. She launched Beauty Blender in 2007 through her production company.