Kinship

An American Clean Beauty brand launched in 2019 ran its first full annual cycle as a certified climate neutral company. Every gram of carbon emitted by the supply chain was offset. No other prestige skincare house had done the full audit. Christina Cherry launched kinship in California in 2019 with a small range of clean formulated acne treatments, eye creams and moisturizers priced in the mid prestige tier between 18 and 30 dollars per product. The brand committed from founding to the climate neutral certified standard, a third party audit process that measures a company's full scope one, two and three emissions and requires verified offsets. That certification was not a marketing decoration. It forced hard decisions about packaging, shipping partners and factory emissions at a level most competing brands refused to commit to.