Fabfitfun

FabFitFun ships a box of 8 to 10 full-size products 4 times per year for $55 per box. The product's inside retail for over $300. A subscriber paying $55 receives products worth 6 times that. The math seems impossible until you understand who pays. The brands pay. FabFitFun charges insertion fees from $15,000 to $100,000 per placement. A skincare brand pays $50,000 to place its $40 serum in a box reaching 600,000 subscribers. That is 8 cents per unit for a targeted sample reaching someone who's self-selected as beauty and wellness interested. Cheaper than any social media ad. Revenue exceeded $400 million by 2020 with over 1 million subscribers. FabFitFun is not a subscription box company.