Grown Alchemist

Two Australian brothers with backgrounds in biotechnology and design launched a skincare brand in Melbourne in 2008. They priced it deliberately above the mass organic skincare tier, positioning clean beauty as a premium rather than a discount proposition. Jeremy and Keston Mice co-founded Grown Alchemist in Melbourne in 2008. Jeremy had a research background in biotechnology and Keston in industrial design, and together they built a brand that combined clean formulations with a serious pharmaceutical science presentation. The packaging was clinical white, the copy was dense with ingredient chemistry, and the price point sat above what the Australian organic skincare shelf had established for similar formulations.