Procter & Gamble
How Procter & Gamble built an $80 billion consumer goods empire by mastering brand management across hundreds of household products.
Procter and Gamble doesn't fight competitors. It fights itself. The company owns Crest, Tide, Persil, Ariel, Gain, Gillette, Schick, Edge, and SkinGuard. Each brand targets different price points or demographics. When a consumer chooses Gillette, they're not choosing it over a rival. They're choosing it over another P&G razor. This portfolio strategy has a brutal advantage. Most competitors spend budgets fighting each other. P&G spends them fighting shelf space. The company doesn't need to persuade consumers to buy razors. It needs stores to stock them. With sixty five brands, P&G controls distribution in ways rivals cannot.
Watch the full reel free on MoonReelz — moonreelz.com