Issey Miyake

A Japanese fashion designer known for pleated architectural clothing launched a fragrance in 1992 with a very specific brief. To perfume a jasque cavalier, the scent had to evoke water. No one had ever marketed a fragrance around that single concept. Ise Miyake was a Japanese fashion designer famous for his pleats please collection and architectural clothing when he partnered with Butte Prestige International on his first fragrance license in 1991. He asked perfumer Jacques Cavalier to compose a scent that smelled literally like water, a departure from the florals, oriental and greens that had dominated prestige fragrance for decades. The resulting composition, low dissa, launched in 1992 in a bottle designed to resemble a drop of water sitting atop the conical mount Fuji silhouette.