Frank Body

A Melbourne café owner kept being asked by his female customers for the spent coffee grinds at the end of the day. They were taking them home to scrub on as a body exfoliant. He realised in 2013 that nobody had bottled the idea. Steve Rowley joined four partners from Melbourne Creative Agency Willow and Blake to launch Frank Body in March 2013. With $5,000 Australian dollars total starting capital, the hero the original coffee scrub went live in June at $22 US dollars per $170 gram bag. Body care at the prestige tier had become serious, clinical and expensive. Frank Body went the other way. The packaging was paper. The brand voice was a cheeky character called Frank, who flirted with customers in every caption.