Lanolips
Lanolin in raw wool soothed grandparent hands on the family sheep farm. She turned that childhood ingredient into a global lip brand.
Kirsten Karyol grew up on her grandparents' South Australian sheep farm, where Lanolin in Royal Wool kept her grandfather's hands soft. She founded a brand around the same ingredient on a long haul flight in 2003 with badly chapped lips. Lanolips launched at retail in Australia in 2009. The hero product, the original 101 ointment, multi-purpose super balm, was built around ultra-pure pharmaceutical grade. Lanolin sourced from Australian and New Zealand wool, priced at US$14. Lanolin had a tired commercial reputation tied to nipple cream and farm use. Her father was a professor of genetics, and her family supply chain gave her Lanolin grades the industry rarely specified. The repositioning was the asset. Most beauty brands inventing a hero product had to build credibility on top of a synthetic active.
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