Hair Rituel by Sisley

A French luxury skincare house founded in 1976 by Huber and Isabel Dornano, that spent four decades selling skincare at four-figure prices, extended into hair care in 2018 and brought the same skincare pricing to the shampoo aisle. Sisley launched Hair Ritual in 2018 as a hair care line where the scalp was treated as skin. The hero product, the revitalising fortifying serum for reactivating volume, retailed at $255 US dollars. The precious hair care oil sat at $135 US dollars. Sisley's parent group revenue across all categories was estimated above €700 million with the Dior Wannano family retaining full ownership and refusing every outside investor. The pricing claim was the move. Most hair care topped out at $60 to $90 and competed on professional salon credentials.