BetMGM

Sports betting in America was a legal except Nevada until 2018. When the Supreme Court struck down the federal ban, states flooded with applications. MGM Resorts had thousands of locations and brand recognition, but online gambling required expertise in technology, odds-making, and mobile platforms that legacy casinos lacked. MGM formed a joint venture with Intane, a European betting company with technology and sportsbook expertise. Bet MGM combined MGM's brand and casino relationships with Intane's platform and know-how. Neither could have built the combination fast enough to compete in the market's gold rush phase. Together, they accelerated entry dramatically.