Taboola
Taboola places those suspicious thumbnails at the bottom of every news article on 9,000 sites. Half the revenue goes to publishers, half to Taboola. $1.4 billion a year monetizing the pause between articles.
At the bottom of every news article, a grid of thumbnails appears. Twelve stories you might like. Some are articles, some are advertisements. You cannot tell the difference. Tabula places those recommendations on 9,000 websites reaching 500 million daily users. The engagement rate is three times higher than banner ads. Tabula launched in 2007 in Tel Aviv. Publishers installed a widget at the bottom of articles. Tabula filled it with recommended content, both editorial and sponsored. Advertisers paid per click. Tabula took 50% and gave publishers 50. A news site generating 10 million views monthly earned roughly 50,000 from Tabula without hiring a salesperson. Revenue reached 1.4 billion in 2023.
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