Sophia Amoruso

Sophia Amoruso sold vintage clothing on eBay in two thousand five, photographing each piece and writing witty descriptions. She had no budget for advertising, no retail location, no employees. What she had was an eye for forgotten treasure and a voice that made strangers feel like insiders. By day she worked as a cell phone sales clerk. By night she built something else. Her followers grew because she taught them how to think about clothes. She shared sourcing, explained why pieces mattered, turned transactions into invitations to join a community of curators. When she launched Nasty Gal in two thousand six, her audience came with her.