Moloco

Moloko uses machine learning to solve one problem. Which user should see which ad, at which moment, to maximize purchase probability? The problem sounds simple. The solution requires processing 40 billion requests daily and making a prediction in under 10 milliseconds. The founder spent a decade building Google's ad algorithms and applied the same techniques outside Google's walled garden. The platform launched in 2013, serving mobile gaming advertisers. By 2023, Moloko expanded to e-commerce, streaming, and retail media. Revenue exceeded 400 million. The company reached profitability and was valued at over 2 billion. Growth came from mid-market advertisers who needed Google quality machine learning but could not build their own.