GoodRx

Americans could not see the price of prescription drugs before buying them. You walked into a pharmacy, handed over a prescription, and paid whatever the register showed. The price could vary by fifty percent depending on which pharmacy you visited. GoodRx created a website that showed you the price of every drug at every pharmacy near you. Transparency as a weapon, deployed against hidden pricing. GoodRx made money by charging pharmacies a small fee every time a customer used the platform to fill a prescription. Pharmacies paid because GoodRx drove customer volume. Customers used it because it saved them money and reduced the anxiety of unexpected drug prices. Twenty million Americans used GoodRx monthly.