888 Holdings

888 is an online gambling company founded in 1997 by Israeli entrepreneurs. When online gambling was barely legal and ran by shadowy offshore companies, nobody trusted. 888's insight. Online gambling had poor reputation because companies were shadowy. They went public, filed statements, got audited, took responsibility for complaints, licensed everywhere. By being trustworthy, they became the industry's legitimate player. When competitors fought regulators, 888 was compliant. When customers didn't trust online gambling, 888 provided transparent accounting proving fair odds. By 2020, 888 operated in over 25 countries with 20 million players, multiple licenses, normalized online gambling for institutional investors.