Loro Piana

Luropiana makes cashmere and vikunya clothing from raw materials it controls at the source. Most luxury brands purchase finished fibers from suppliers. Luropiana owns vikunya ranches in Peru and partners with herders across the Andes. The company controls the entire supply chain from animal to finished goods. Vikunya is the finest natural fiber in the world, softer and warmer than cashmere. Luropiana's control of herds gave it exclusive access to a material competitors could not obtain. A Luropiana vikunya sweater costs thousands because the raw material is extraordinarily expensive and exclusively available. No competitor can replicate the advantage.