Bombas

When Randy Goldberg and David Heath pitched Bombas on Shark Tank in 2014, they didn't pitch better socks alone. They pitched socks with a give one, get one model. For every pair bought, Bombas donated to someone experiencing homelessness. That wasn't a charity tie-in. It was the core business model. Purchase and giving were fused. Customers became participants in a mission. People bought Bombas not just for socks, but to feel good. A transaction became identity. The social mission created organic marketing money couldn't buy. Friends talked about Bombas because the story was compelling. How many socks have you bought where purchase felt like charity? Bombas grew impossibly fast.