Keller Williams
Keller Williams shared profits with agents starting in 1983 and turned them into recruiters. Over $2 billion distributed in profit sharing. When agents feel like owners, they do the marketing for free. Culture is distribution strategy.
Gary Keller wrote a book called "The Millionaire Real Estate Agent". Then he built the company that proved it. Keller Williams started in 1983 with a radical premise. Share profits with agents. In exchange, agents would recruit other agents and build the company from the inside out. The profit sharing turned agents into stakeholders. By 2024, Keller Williams had distributed over two billion in cumulative profit sharing. The company grew to over 200,000 agents worldwide. The largest franchise by Agent Count. In 2017, Keller invested over a billion dollars in a technology platform called Command.
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